LONDON, May 16 /PRNewswire/ — Created by DDB London, Volkswagen’s etquot ;See Film Differentlyetquot ; campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Volkswagen’s support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the canteen chef.
Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.
Notes to Editors
Credits
- Project name : Volkswagen etquot ;See Film Differentlyetquot ; - Client : Sally Chapman ; Communications Manager - Brief : Raise awareness of Volkswagen’s sponsorship of independent cinema. - Creative agency : DDB London
Contact
For more information please contact Grace Wright Tel : +44(0)20-7258-4050 Email : grace.wright@ddblondon.com
DDB London
Contact : For more information please contact Grace Wright, Tel : +44(0)20-7258-4050, Email : grace.wright@ddblondon.com
